Saturday, June 23, 2007

Always read the small print

These are some of the new ads running in Brazil for a brand of yogurt called Itambé Fit Light. The tag line reads: 'Forget about it. Men's preference will never change. Fit Light yogurt.'

Oh boy, if they ran these here in the UK or in the USA it would cause a shit storm from people calling them fattist or prejudiced against larger people etc.

Personally I think the women look pretty good. The Marilyn one doesn't work, but that American-Beauty spoof women looks pretty damn sexy I think.

I also think the photos have been very well styled and photographed and had I not read what the tag line was and that it actually inferred that men prefer thinner women, I'd think they were beautiful inspirational ads promoting real fuller-figured women. Also, it's refreshing to see larger women (i.e. not conventional stick-thin models) photographed like this, and not in those ugly big pants the likes of which the Dove campaign favours.

Pictures and source: Popbytes

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