Thursday, October 19, 2006

New Sony Bravia commercial

Check out the stunning new Sony Bravia ad, directed by Jonathan Glazer. The hard thing to believe, when you watch it, is that apparently none it it was done using special effects in post (production) - all shot in camera.
According to Sony, "Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin."

Thanks to the lovely Blair for the tip.

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